Starbucks
Connection Cards
Marketing activation pitch for digital gift cards that live in the ‘gift card’ section of the app. The cards would feature quippy headlines and playful illustrations that speak to the multitude of life reasons that get in the way of spending time with a loved one.
Agency: SPCSHP
ECD: Adam Gloo
ACD: Lucy Downs
2023
Process
Concept Sketches
2 Sketch iterations per copy:
”We always say this, but let’s literally catch up"
”Let’s have a chin wag”
”I miss your face”
I focused on compositions that highlight charming moments of connection, illustrating long conversations and extended hang outs.
